The Queen’s eldest grandson has appeared in a milk advert on Chinese TV amid rows over Meghan and Harry using their royal status to make money.
Peter Phillips, the son of Princess Anne, has appeared in an advert for state-owned firm Bright Dairies.
The advert shows Peter posing with a glass of a milk in front of the backdrop of a stately home which resembles Longleat House in Wiltshire.
The 42-year-old and his sister Zara have never held HRH status and the siblings have been scrutinised before about how they make their money, reports the Mail Online .
A caption for a promotional still of the advert describes Peter as a “British Royal Family member” while the advert itself features a replica of the coach the Queen uses on state occasions.
In 2008, Peter and his Canadian wife Autumn Kelly sold exclusive rights to their wedding to Hello! magazine, while last year the royal had meetings with Chinese entrepreneur Dr Johnny Hon over a potential horse-racing private members’ club in Hong Kong.
The advert for ‘Jersey Fresh Milk’ has emerge as Prince Harry jets off to Canada to reunite with wife Meghan and son Archie after their decision to step down as senior royals.
With their intention of working to become financially independent and having relinquished their titles and promised to repay public funding pumped into Frogmore Cottage , they have, however, been criticised over their plans to make millions in endorsements abroad.
This includes potential deals with the likes of Netflix and Disney.
In a behind the scenes interview for his promotions of ‘Jersey Fresh Milk’, Peter says he and the other royals were “brought up” on Jersey milk and says it’s a privilege to be part of an “exciting new project” to bring it to China.
Peter, who is a first cousin of Princes William and Harry, said in the brief clip he is “fortunate enough to live and travel extensively around the world”.
He continues: “One of the great experiences is sampling other cultures, particularly how we in the UK interact with other nations.
“As children we used to spend a lot of time down at the dairy. There was a herd of Jersey at Windsor and we were brought up on it and it was always much full of flavour and much creamier than other milks.
“That we had growing up and that has something to do with the way the cows are bred and the cows are brought up as well on green pastures and they are well looked after, so they produce fantastic milk.”
He went on to say Shanghai is a place he has visited numerous times, describing it as “truly a multicultural city”.
It is unclear if he has made any money for his involvement in the advertising campaign.
The Mail reports that sources insisted Peter was not trading on his royal connections, despite the fact the word “royal” is featured, while Longleat House apparently did not give permission for the shoot.
The Mail said Peter and Buckingham Palace did not respond to requests for comment.